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Land Rover is investing £700 million over the next five years to make its cars greener.

Land Rover is investing £700 million over the next five years to make its cars greener.

Land Rover is investing £700 million over the next five years to make its cars greener. This also good news for buyers of Land Rovers here. For instance, 'Stop start' will be introduced on the Freelander diesel later this year and that alone will reduce the CO2 emissions from 194g/km to 179g/km, with a welcome reduction in the new cost of that Land Rover and also road tax.

The ultimate adventure vehicles, which will take part in the world’s most gruelling driving and adventure competition, the Land Rover G4 Challenge, are travelling around Ireland this week as part of a major recruitment drive to find the country’s top adventure enthusiasts.

Land Rover is investing £700 million over the next five years to make its cars greener.

The new Freelander 2 TD4 'e' is Land Rover's most fuel-efficient vehicle to date.

The new Freelander 2 TD4 'e' is Land Rover's most fuel-efficient vehicle to date.

Attending the recent Land Rover’s 60th anniversary event were (l-r): Land Rover dealers Sean Behan from Wicklow, Bob Bradley of Bradley Motor Works in Galway, and David Harpur, managing director of Land Rover Ireland, pictured with “Old Hughie”, the first Land Rover built, which still drives today.

Land Rover reminds us that it has more than sixty years of experience developing supremely capable vehicles that boast four-wheel-drive and pioneering technology such as electronic traction control, hill descent control, and terrain response – which includes a snow setting utilising the vehicles’ traction aids.